Oh. My god. I was watching a video from TwoSet and an add for... "Simply Guitar" popped up. I'm a guitarist and after watching the whole thing, i can say that it's
Simply Guitar
Introducing Simply Guitar - YouTube
Full Simply Guitar Review (bought and tested) - Guitar Chalk
Simply Guitar Learn to Play Kit: 9781488911804: Amazon.com: Books
Simply Guitar Learn To Play Instruction Kit | eBay